Moving forward together every day

Willowdesign began as a small project born out of a passion for e-commerce. Founded by Marc van Willigen during the final phase of his studies in Retail Marketing, it was clear from the start that this was more than just a business adventure; it was a personal mission. In these early days, the goal was not only to support (Magento) web shops, but above all to learn, discover, and grow.

Despite the challenges and uncertainties, Marc's vision was clear: build a company that would be known for its expertise and quality in e-commerce solutions. This was the beginning of our journey at Willowdesign, where discovery, learning, and passion for the business were key. This adventure, started from Marc's passion during his studies, would lay the foundation for the company it is today.

During this period, there was a strong focus on gaining knowledge and experience by being active at one of the leading e-commerce agencies in the Netherlands. These years were crucial for deepening insights into the e-commerce world. This phase was fundamental for personal and professional development, and laid the foundation for Willowdesign's future direction.

This was the year that everything changed for me, Marc van Willigen. I made a decision that would change my career and the future of Willowdesign: I left the leading e-commerce agency where I had worked for years. The reason? I believed there had to be a better, more pragmatic way to help our clients - something I found increasingly difficult to achieve in my last role.

It had become clear to me that there was a growing need for an approach that was not only innovative, but above all practical and immediately applicable. Clients were looking for solutions that delivered quick results and really connected to their daily challenges. I could not ignore this need. It was the starting shot for a new phase for Willowdesign, in which I decided that we would fill it differently.

From then on, I made every effort to transform Willowdesign into an agency known for its hands-on approach and deep commitment to client projects. I wanted to build a company where direct communication and pragmatic solutions were the norm, something that was in stark contrast to the more traditional, sometimes rigid approaches I had previously experienced.

This new direction soon proved successful. Willowdesign began to stand out as the agency for businesses looking for real, tangible results in their e-commerce efforts. We grew not only in size, but more importantly in the value we could provide. It became a period of significant progress, where I could personally see how our approach was making a difference to our clients. Willowdesign became a partner that companies could count on for innovation, commitment, and above all, a pragmatic route to success in e-commerce.

As Willowdesign continued to develop and grow, I began to feel that our name no longer fully covered what we did. "Willowdesign" suggested a focus on design, while our services extended much further. We were not just designers; we were strategists, builders, and innovators in the digital world. We had evolved into a full-service e-commerce agency that helped clients with everything from strategy and development to marketing and beyond. It was clear that we had grown out of our name.

The choice of Wedigify: After much thought and conversations with the team and our clients, the new name emerged: Wedigify. This name perfectly reflected our vision and mission. 'We' symbolises the collaboration between our team and our clients; 'digify' speaks to digitisation, the core process in which we guide our clients. Together, we stand for digitising together - a process where we walk hand-in-hand with our clients to transform and grow their businesses in the digital age.

The meaning behind Wedigify: This rebranding was more than just a name change; it was a reaffirmation of our commitment to our customers and the journey we are on with them. Wedigify represents our holistic approach and promise to not only meet our customers' digital needs, but also to exceed their expectations. It symbolises our ongoing evolution and our ambition to be at the forefront of digital transformation.

Launching Wedigify: With the launch of Wedigify, we have opened a new chapter. We have further expanded our services and refined our processes to even better suit our customers' needs. Our rebranding has been warmly received, both within our team and by our clients, and has reinforced our belief that we are on the right track.

The rebranding to Wedigify marks a significant milestone in our journey. It reflects not only the growth and evolution we have experienced as a company, but also our ambition and vision for the future. As Wedigify, we stand ready to guide our clients through the ever-changing digital landscape, promising innovation, collaboration and transformation.

After the successful rebranding to Wedigify and the continued growth of our company, the realisation soon dawned that we had also physically outgrown our current office. We needed more space, not only to accommodate our team but also to provide an inspiring environment that would boost our creativity and innovation. The choice fell on Rotterdam city centre - a vibrant and dynamic location that perfectly matched our ambitions and the energy of our company.

Moving to Rotterdam city centre was more than a logistical move; it was a strategic move that brings us closer to our mission of being the partner of choice for companies striving for digital excellence. In our new office, surrounded by the energy and opportunities of the city, we are excited about what the future will bring us.